Electronic Arts has always had an ace up its sleeve with their FIFA license. From 1993, they gained the FIFA license to published and develop FIFA-based games. Up until the present, they still maintain this license and have grown the franchise to be one of the biggest football games in existence. It has seen phenomenal improvements since its first iteration and the player base has grown substantially. While there are other competitors in the field, the FIFA license gives them a leg-up over them and provides their FIFA soccer games for XBox and Playstation a much higher success rate due to success and credibility.
FIFA 07
FIFA 07 was released in September 2006 and marked the beginning of the next generation FIFA games. Available on the XBox 360, it focuses on refinement, rather than growth. The available teams have been reduced to the four European leagues, plus other national teams. To improve immersion, the atmosphere has also been improved with the crowd's ability to react to events throughout the game with small pockets of away support cheering in certain parts of the stadium or the home crowd being local to the region.
2007 - FIFA 08
FIFA 08 furthers the online portions of the game, keeping in line with the growth of the multiplayer market. Online cooperative play and player vs player interactive leagues are now available online, allowing players to choose their league and team to compete against a real player. This was refined with the ability to carry out trick moves. Additional gameplay additions include 'Be a Pro Mode', which gives the players the ability to play a match as only a single player in the team, besides the goalkeeper. Overall, the game also sees a decrease in the speed of each match.
FIFA 09
While each FIFA game sees improvements per release of the game, FIFA 09 supposedly included 250 changes. While not exhaustive, here are some of the largest changes. The user's players now exhibit more responsiveness in many situations, such as when in control of the ball and when two players collide. The entire collision system has been thoroughly redesigned so that during the collision, the players' speed, weight and power will have an effect who comes out best in that particular confrontation. Furthering this responsiveness, the goalkeeper has also been improved to recover faster, position himself better and react more intelligently.
The weather system has also been improved to allow for rain, snow, day, dusk and night matches, dependent on the stadium. Manager mode does not see the weather changes. Again, this is not an exhaustive list, but these are some of the major additions and changes.
2009 - FIFA 10
The latest in the franchise, FIFA 10 brings about many new additions to the Manager Mode that many players have welcomed. A new Assistant Manager can sort out your team for you while you focus on the the larger gameplay. Furthermore, sponsors are less important, while the club's board of directors are more so, due to their ability to dish out whatever wages they feel your team deserves. The Auto-Resolve option for matches now takes into account the team's overall strength, rather than randomly choosing a winner.
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